What an Ecommerce SEO Audit Actually Covers
Most pages selling an ‘ecommerce SEO audit’ never say what makes it ecommerce-specific. Here is what actually has to be checked that a generic audit tool misses, and what mine costs.
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The Best Shopify SEO Agencies, Compared Honestly
Most lists of Shopify SEO agencies are written by an agency that ranks itself first, with the only full marks in its own table. Here is the comparison I would want if I were hiring.
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The Best Ecommerce PPC Agencies, Compared Honestly
Most lists of ecommerce PPC agencies are written by an agency that puts itself first, or by a directory that takes a fee for placement. Here is the comparison I would want if I were hiring.
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How to Calculate ROAS (And the Three Things That Decide Whether the Number Means Anything)
Every page ranking for this gives the same one-line formula and stops. None of them say whether to use gross or net revenue, none mention the attribution window that can change the number without anything in the account actually changing, and none show the margin math that turns a ROAS into a profit number.
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Shopify vs Shopify Plus: The Volume It Actually Takes to Justify the Upgrade
Every comparison lists lower transaction fees as a Plus advantage and never says how much revenue it takes before that saving is worth anything. It’s more than most stores asking this question are doing, which means the real reason to upgrade is almost never the fees.
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Meta Ads for Ecommerce: The Account Structure That Survives a Budget Increase
Eight guides for this keyword list the same tactics — dynamic ads, retargeting, lookalikes. None explain why the account that converted well last quarter stops working the moment you raise the budget, which is a structure problem, not a creative one.
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SEO Pricing Models Compared, and Why I Don’t Use the One That Sounds Best
Three guides ranking for this keyword list four models and hedge on which one to pick. None explains why performance-based pricing — the one that sounds most aligned with your interests — mostly pays an agency to find keywords that were going to rank anyway.
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The ‘Best Google Ads Agency’ Lists Are Ranking the Wrong Thing
One listicle ranking the best Google Ads agencies put itself in first place, using a scoring system it wrote. Another’s own pricing table contradicts its own agency profiles on the same page. Neither tells a buyer how to check an agency’s results after signing.
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ACoS Is Not Your Profit Margin
The pages ranking for this calculate break-even ACoS from cost of goods alone and stop there. Amazon’s referral fee and FBA fulfillment fee come out of every sale too, and leaving them out makes the break-even number look higher than it really is.
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How to Split an Ecommerce Marketing Budget
Every guide to splitting a marketing budget gives you a percentage table, and the tables disagree with each other and sometimes with themselves. Here is a check that uses your own numbers instead of someone else’s.