In-House vs Agency vs Consultant: What a Store Actually Needs
Every comparison of this treats it as two options and prices neither. There are three, the third one is what most stores at this size take, and the numbers are knowable.
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What Google Ads Actually Costs a Shopify Store
Every page ranking for this question prices a lead. A store does not buy leads, it buys orders against a margin. Here are the three costs, with published numbers.
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The Negative Keyword List Every Store Should Start With
Every guide explains negative match types and tells you to read the search terms report. None of them hands you the list. Here is the list, and where to put it.
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The Google Shopping Feed Fixes That Move Revenue
Every feed guide hands you the same list of attributes. None of them tells you which of your products to fix first, or how to know afterwards whether it worked.
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How to Audit a Google Ads Account (Ecommerce Checklist)
The order I actually work in when taking over an ecommerce Google Ads account, ranked by what tends to be costing the most money.