Ecommerce Strategy

Everyone answers this with a pros and cons list. The answer is actually a number you can look up in twenty minutes, and it decides the question before preference gets a say.

Every page on this topic tells you what other stores pay to acquire a customer. None of them tells you what you can afford to pay, which is the only number that decides a budget.

Every comparison of this treats it as two options and prices neither. There are three, the third one is what most stores at this size take, and the numbers are knowable.