Writing
Notes on Running
Ecommerce Paid Media
What I learn running accounts, written down. Mostly how the platforms actually behave, which is usually not how the documentation says they behave.
Topics
Browse by
What You Run
Grouped the same way the services are, so a post always has somewhere to go next.
Google Ads
Search, Shopping and Performance Max — where the waste hides and what actually moves return.
Meta Ads
Creative, audience structure and measurement after iOS 14.
Shopify & SEO
Technical fixes, collection pages and the organic channel that lowers what you pay for paid.
Ecommerce Strategy
Budget, channel mix, and deciding what the next dollar should buy.
AI Search
Getting named when a shopper asks ChatGPT, Gemini or an AI Overview for the best option.
Measurement
Tracking, attribution, and knowing which number to believe.
Latest
Most Recent
Posts
The Shopify SEO Audit: What It Costs, and Who Fixes Each Finding
Most Shopify SEO audits hand you a list. The useful version sorts every finding by who can fix it: you in the admin, a theme developer, an app, or nobody, because…
What a Google Ads Audit Tool Can and Cannot Tell You
A Google Ads audit tool is three different products sharing one name. Here is which question each kind answers, where each is blind, and what still needs a person…
The Local SEO Audit for Service Businesses
Every local SEO audit checklist tells you to check your rankings. None of them says that a search from your own office is the one search that cannot tell you…
Auditing a GTM Container You Did Not Build
Every GTM audit guide assumes you built the container. Most store owners did not. Here is the order I check an inherited one in, starting with who can still publish…
The Ecommerce Audit Nobody Runs Until It Is Too Late
Most ecommerce audits check the website and stop. For a store spending real money on ads, the expensive problems sit between the ad platforms and the till.
Auditing an Email Program That Stopped Working
Mailchimp, Braze and Maileon all publish an email-audit checklist, and all three skip the same things: how to attribute the revenue, how to check each flow instead of…
What an Amazon PPC Audit Actually Costs
Two of the three things people call an “Amazon PPC audit” are free, and I do not sell a standalone fourth one. Here is what each form actually checks, what all three…
How to Audit a Google Ads Account
Every published checklist for this treats account structure, tracking and the product feed as equally weighted items on a flat list. They are not. Here is the order…
The Klaviyo Audit: Where Email Revenue Leaks
Every page selling a Klaviyo audit checks the same generic list, and most of them name a deliverability fix that Klaviyo already handles automatically while skipping…
The Best Shopify PPC Agencies, Compared Honestly
Every page that ranks for “shopify ppc agency” is a single agency talking about itself. Here is the side-by-side that SERP is missing, limited to agencies that can…
What a Google Analytics Audit Should Actually Find
Most Google Analytics audit checklists only tell you whether your tags fire. The more useful question is whether GA4 agrees with what Google Ads and Meta are…
The Best Amazon PPC Agencies, Compared Honestly
Search for an Amazon PPC agency and the top result is three different Reddit threads asking which ones actually deliver. Here is the comparison that thread is missing.
Let’s Talk
Book a free 30 minute call. I will tell you what I would do with your accounts, whether or not you hire me.
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30-minute strategy session
Prefer to Reach Out Directly?
Happy to talk it through over email or a quick call. I usually reply within a few hours on weekdays.
- greg@digitalkarbon.com
- Massachusetts • Nationwide
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Me, Every Time
What to Expect
- 30 minutes with me, not a salesperson
- What I would change in your account first
- No pitch deck, no obligation