Shopify Expert

Shopify Work That
Pays for Itself

I am not an agency that will rebuild your store because it is three years old. I run the ads pointing at it, which means I only recommend changes I expect to move the conversion rate — and I can tell you what they were worth afterwards. Which changes those are is decided the same way every time: what the documented fundamentals say a store must get right, then whatever the account data says is costing money on top of that.

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What It Costs

The Difference

Why Does Most Shopify
Work Miss the Result?

A developer ships the build and moves on. An agency invoices the redesign. Neither finds out whether it sold more.

What is the usual arrangement?

  • Redesign quoted as a project, priced by pages
  • Success measured by launching on time
  • Nobody checks the conversion rate afterwards
  • The next change needs another quote

How is this different?

  • Changes ranked by expected effect on revenue per session
  • Built in order of payback, not in order of visibility
  • Measured against the ad traffic already landing there
  • Ongoing, because the first version is never the best one

The Work

What Actually Gets
Built and Fixed?

Conversion

  • Product page structure, offer clarity and trust signals
  • Checkout and cart friction, upsells that do not annoy
  • Landing pages built for a specific campaign, not the homepage
  • A/B tests where the traffic is sufficient to read them

Technical

  • Speed: app audit, theme weight, Core Web Vitals
  • Theme customisation and section building
  • Migrations onto Shopify, done once and done properly
  • Tracking that reconciles to Shopify rather than contradicting it

The most common thing I find: a store running fourteen apps, half of them unused, each injecting script into every page. Removing them is not glamorous and it is frequently the single biggest conversion win available. The measurable cost shows up in Core Web Vitals, and usually in Largest Contentful Paint first, because the scripts delay the thing the shopper is actually waiting for.

Proof

Did a Migration
Ever Actually Pay Back?

Petticoat Lane, 24 months. Pulled from the live accounts, not estimated.

−33%

Paid spend after the Shopify migration, at a better return than before

18→7

Average search position after the rebuild and SEO programme

3.9x

Blended return across the account over the period

Migration, SEO and paid ran together on that account, which is why the numbers moved as far as they did. Splitting the credit between them honestly is not possible. The SEO side is here.

Pricing

What Does It Cost
to Work Together?

Published, so you can rule me in or out without booking a call.

Channel Management

Starting at $1,500 /month

You own the plan. I run the channels.

  • Campaign build and management
  • Conversion tracking and reporting
  • Monthly performance call
  • SEO is not included at this tier
  • Additional channels +$500 each
  • Minimum ad spend $5,000/month
  • 6 month commitment

How one channel gets run →

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Most Popular

Growth Partner

Starting at $4,000 /month

I own paid strategy end to end.

  • Everything in Channel Management
  • Every channel included, priced as one
  • SEO included: technical, on-page and content
  • Channel mix and budget allocation
  • Creative direction and briefs
  • Quarterly CRO roadmap
  • 25 hours a month included
  • Minimum ad spend $10,000/month
  • 3 months, then month to month

What owning the mix means →

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Fractional CMO

Starting at $7,000 /month

I own the whole marketing function.

  • Everything in Growth Partner
  • Email, SEO and site direction
  • Contractor sourcing and management
  • Quarterly planning with you
  • 40 hours a month included
  • Minimum ad spend $20,000/month
  • 6 month commitment

What a Fractional CMO does →

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FAQ

Questions About
Shopify Work

If yours is not here, ask it on the call.

Do you build whole Shopify stores?
Yes, including migrations onto Shopify. But if you have an existing store that converts, I will usually argue against a rebuild — redesigns lose as often as they win, and the money is better spent on the specific pages that are leaking.
What does Shopify work cost?
Site direction is included in the engagement tiers above. Build work itself is billed at cost through me or a specialist, with receipts and no markup, because my fee should not go up when I recommend more development.
Can you fix my site speed?
Usually, and usually by removing things. Apps are the most common cause, followed by oversized images and a theme carrying features you never used.
Do you work with WordPress and WooCommerce too?
Yes. Shopify is where most of the work is because that is where most DTC ecommerce is, but WordPress builds and WooCommerce stores are a real part of it.
How much does it cost to hire a Shopify expert?
It depends whether you need a build, a fix or ongoing work, and the range in the market is wide enough that a single number would be misleading. What I charge is published on this page.
How do you hire a Shopify expert?
Ask what they would change about your store before you have paid them anything, and see whether the answer is specific to your store or a generic list. Ask who does the work. Ask what they will not do — the honest answer is never nothing.

Let’s Talk

Book a free 30 minute call. I will tell you what I would do with your accounts, whether or not you hire me.

Book a Discovery Call

30-minute strategy session

Prefer to Reach Out Directly?

Happy to talk it through over email or a quick call. I usually reply within a few hours on weekdays.

Who You Talk To

Me, Every Time

What to Expect

  • 30 minutes with me, not a salesperson
  • What I would change in your account first
  • No pitch deck, no obligation