What an SEO Audit Actually Costs
Most pages on this topic give you a range for a vague business and stop there. Here is what I actually charge, what changes between tiers, and the one thing to check on the PDF before you pay anyone for an audit.
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How to Analyze Google Ads Data (Without Being a Marketer)
Analyzing Google Ads data means checking whether cost per conversion and revenue are moving for a real reason, not for luck, and then doing one of three things about it. Here’s how to tell the difference in ten minutes, without a marketing degree.
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Best SEO Apps for Shopify: The Few That Earn a Subscription
Every “best SEO apps for Shopify” listicle sells meta tag editors and alt text tools as headline features. Both are free fields in the Shopify admin. Here is what’s actually native, and the two or three app categories that earn a subscription anyway.
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What Shopify Site Speed Is Actually Costing You
Every guide tells you speed affects conversion and hands you a generic industry stat. Here is how to turn that into a number for your store, and the reason it costs more if you also run ads.
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Is SEO Worth It for an Ecommerce Store?
Every page answering this question lists the benefits of SEO and skips the part that decides anything: whether it is worth it for you, right now, at your revenue. Here is a number instead of a list.
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What Are Impressions on Google Ads? Mostly, Not the Number to Watch
Impressions are how often your ad showed, full stop. The question worth answering is not the definition, it is whether the number sitting in your account should change anything you do.
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Shopify vs Amazon: You Already Answered the Real Question
Every comparison for this question asks where you should build your store. If you are reading this, you already have one. The real question is whether Amazon adds revenue or just takes a cut of revenue you already had.
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How Much Should a Small Business Spend on Advertising?
Every answer to this question is a percentage of revenue. That number cannot tell two businesses with the same revenue and different margins how much either one can actually afford to spend.
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Why Ecommerce SEO Costs More Than a Brochure Site
Every page pricing ecommerce SEO lists tiers and averages. None of them explains why a store costs more to rank than a five-page website in the first place. Here is the mechanism, not the markup.
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Blended ROAS: The Number to Run the Business On
Every page defining blended ROAS stops at the formula. None of them explain why it disagrees with what Google Ads and Meta each report on their own — and that disagreement is the entire reason the number exists.