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Eight guides for this keyword list the same tactics — dynamic ads, retargeting, lookalikes. None explain why the account that converted well last quarter stops working the moment you raise the budget, which is a structure problem, not a creative one.

Most Shopify stores already have the Conversions API and do not know it. Here is how to check, what it fixes, and the one thing everyone expects it to fix that it will not.

Every page ranking for this quotes CPM and cost-per-click ranges. Neither tells a store what to budget. Your margin does, and so does the learning phase.