Being named when someone asks ChatGPT, Perplexity or AI Overviews for the best option in your category — what moves it, and what does not. What is sold as GEO and what the evidence supports are different lists. Generative engine optimization is about eighteen months old as a service and nobody has durable proof, which is why the posts here are careful about the difference between what correlates and what has been shown to work. The measurement problem comes first: ask the same question three times and you get three answer sets, so a single favourable screenshot means nothing and share of runs is the only honest metric. The posts also cover what the evidence points at, which is largely off-site — brand mentions and earned media correlate far more strongly than anything you can change on a page. Schema, page count and llms.txt are dealt with honestly, including where the evidence says they do not help. No outcomes are claimed for this brand, because there are not any yet.
You added the schema, rewrote the headings as questions and built the FAQ blocks. You are still not named. The checklist was aimed at the smaller half of the problem.
You asked ChatGPT who sells what you sell and you were not named. Then you asked again and the answer changed. Here is why, and what to do about it.
