Hiring a Google Shopping Ads Agency: The Feed Comes Before the Bid
Every agency page ranking for this says it optimizes your feed. None tells you what it costs, or how to check whether they will look at the feed before they touch a bid.
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Setting Target ROAS Without Guessing
Every guide says base your target ROAS on history. The history in most store accounts includes branded search, returns and unfinished conversions, so the target is wrong before it is set.
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SEO vs PPC for an Online Store: Which to Fund First
Every ranking page on this question says do both. For a store under roughly $50k a month in revenue that is the expensive answer. Here is the threshold and why it sits where it does.
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Do I Need a Marketing Agency? The Spend Levels That Decide It
Every article on this question is written by an agency, and not one of them names a spend level below which you should not hire one. Here are the thresholds, including mine.
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What Facebook Ads Actually Cost a Store (Hint: Not the CPM)
Every page ranking for this quotes CPM and cost-per-click ranges. Neither tells a store what to budget. Your margin does, and so does the learning phase.
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Server-Side Tracking on Shopify: Worth It or Not
Every page ranking for this is written by a company that sells it. None mentions that Shopify’s own apps already send the purchase event the expensive setup is meant to protect. Here is how to tell whether you need more.
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Wix vs Shopify: Where Wix Is Fine, and Where the Catalog Outgrows It
The comparisons ranking for this question test editors, templates and support. I looked at the product code Google reads on live Wix stores instead, which is where the decision is actually made once you sell in sizes and colors.
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How to Choose a Digital Marketing Agency: The Questions That Rule One Out
If every agency you speak to sounds the same, it is because you are judging the pitch. Here are the questions that expose the work behind it, and the answers that should end the call.
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What Ecommerce SEO Actually Costs, and What Moves the Price
Most SEO pricing pages quote a range for a generic business and keep their own number off the page. Here is mine, and the three things that actually change what a store pays.
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Performance Max for Ecommerce: Where the Budget Actually Goes
Performance Max is one Google Ads campaign that buys every kind of Google inventory at once. The useful question for a store is not what it is, but where the money went and how much of it bought customers you already had.