Audits
Every Audit, With the
Price on the Page
Six audits across advertising and SEO, from $250 to $1,500. Each one is credited in full against your first month if you go on to work with me, so a client who does costs nothing for the audit, and a client who does not keeps the report.
Advertising
Google and Meta
Ads Audits
$250 for one platform, $400 for both. Named for the platform rather than for the category, because that is what people actually buy.
Google Ads Audit
$250 one time
The account, the tracking underneath it, and where the budget goes.
- Account and campaign structure
- Search terms, and where budget is going to waste
- Conversion tracking verified end to end
- Shopping and Performance Max feed health
Facebook Ads Audit
$250 one time
Whether the revenue Meta reports and the revenue your store reports agree.
- Account and campaign structure
- Audience setup and overlap
- Creative, and how long it has been running
- Pixel and Conversions API setup
Google & Meta Ad Audit
$400 one time
Both platforms, plus the part neither audit can see on its own.
- Everything in both audits
- How both platforms are counting the same conversions
- Requires read access to both accounts
- Saves $100 against buying them separately
SEO
The Three-Tier
SEO Ladder
$450, $700 or $1,500, depending on how much access you can give and how much of the picture you want.
SURFACE — SEO Site Audit
$450 one time
No account access needed, so it can be run before you share anything.
- Technical crawl, structure and crawl waste
- On-page and internal linking
- Core Web Vitals from Google field data
- Up to 100 pages, 3 to 5 business days
CORE — SEO Account Audit
$700 one time
Everything in SURFACE, read against your own numbers.
- Everything in SURFACE
- Search Console: where clicks are lost
- Analytics: what visitors do on arrival
- Up to 100 pages, 5 to 7 business days
SPECTRUM — Full Marketing Audit
$1,500 one time
Everything, ending with a call where we go through every finding together.
- A walkthrough call covering every finding
- Everything in CORE, plus both ads audits
- Three competitor teardowns
- Up to 250 pages, 7 to 10 business days
Sites above these page counts are quoted separately. More on what an SEO audit covers →
The Offer
Credited Back
in Full
This is the most important thing on the page, so it is not in a footnote.
Every audit above is credited in full against your first month if you start a retainer within 30 days of the report being delivered. The audit is how we both find out whether there is enough here to work on together. If there is, the audit costs you nothing. If there is not, you keep the report and owe nothing further.
The audits are not the business. Monthly retainers are. These exist to start a conversation with owners who cannot justify a three thousand dollar audit and would otherwise never get a real one, which is why the price is low and why it comes back.
Choosing
Which One
Do You Need?
The honest version, including the cases where the cheapest one is the right answer.
You are spending on ads and not sure what you are getting
Start with the audit for the platform carrying the most budget. If you run both at meaningful spend, the $400 bundle is worth it for one reason alone: it is the only way to see whether both platforms are claiming the same conversions.
You have never had SEO looked at
SURFACE at $450. It needs no access to anything, so it can be run before you decide whether to trust me with logins. If it finds little, you have spent $450 to rule out a whole channel, which is a reasonable outcome.
You suspect the tracking is wrong everywhere
SPECTRUM. Measurement problems rarely sit inside one platform, and checking Google, Meta, Analytics and Search Console separately misses the contradictions between them. The walkthrough call matters most in this case.
You already know what is wrong
Then do not buy an audit. Book the call and talk about the work instead. An audit that confirms what you already knew is a waste of your money, and saying so is cheaper for both of us than selling you one.
Method
What Every Audit
Has in Common
Whatever you buy, the discipline underneath it is the same.
Every claim carries its number
Not that the site is slow, but what the measurement was, taken from where, on what date. A number is what turns an opinion into a finding, and it is what makes it checkable after I have gone.
Findings come in the order they are worth fixing
A list of everything wrong, ranked by nothing, is what a tool produces. The ordering is most of the value, because it is the part that requires knowing which problems actually cost money on your account.
The limits are stated as limits
Where something cannot be measured with the access available, the audit says so rather than estimating it and hoping. Refusing to guess in writing is the part most audits skip.
What is working is said too
An audit that only criticises reads as a sales document, and it should, because usually it is one. Where something has been done well it is named, which is also what makes the criticism worth reading.
Questions
Questions About
Audits
If yours is not here, ask it on the call.
What does a digital marketing audit cost?
From $250 for a single advertising platform to $1,500 for SPECTRUM, which covers SEO, both ad platforms, three competitor teardowns and a walkthrough call. Every one of them is credited in full against your first month if you start a retainer within 30 days of the report being delivered.
What does an ecommerce website audit cover?
It depends which one you buy, and the honest answer is that no single audit covers everything. SURFACE at $450 reads the site itself: indexation, structure, speed from real user data, and the link profile. CORE adds Search Console and Analytics, so the findings come from your numbers instead of being inferred. SPECTRUM adds both advertising platforms and a call. Nothing here audits a codebase or a checkout integration; that is development work.
Can I buy more than one?
Yes, and the bundles are cheaper than buying separately. The $400 audit covers both ad platforms, and SPECTRUM at $1,500 covers everything including SEO.
Why are these so much cheaper than a normal audit?
Because they are the front door rather than the product. A full marketing audit is commonly three to five thousand dollars, which puts it out of reach of exactly the businesses that most need one. These are priced to be an easy decision, and they are credited back if the work follows.
Do I have to start a retainer to get the credit?
You have to start within 30 days of the report being delivered. Delivery rather than purchase, so SPECTRUM taking up to ten days does not eat a third of your decision window.
What if I just want the report?
That is a fine outcome and it is priced for. You keep it and owe nothing further. The report is written so that whoever runs the account next can act on it without me.
How large can my site be?
SURFACE and CORE cover up to 100 pages, SPECTRUM up to 250. Larger sites are quoted separately rather than rushed, because the work scales with page count.
Pricing
What Does It Cost
to Work Together?
Published, so you can rule me in or out without booking a call.
Channel Management
Starting at $1,500 /month
You own the plan. I run the channels.
- Campaign build and management
- Conversion tracking and reporting
- Monthly performance call
- SEO is not included at this tier
- Additional channels +$500 each
- Minimum ad spend $5,000/month
- 6 month commitment
Most Popular
Growth Partner
Starting at $4,000 /month
I own paid strategy end to end.
- Everything in Channel Management
- Every channel included, priced as one
- SEO included: technical, on-page and content
- Channel mix and budget allocation
- Creative direction and briefs
- Quarterly CRO roadmap
- 25 hours a month included
- Minimum ad spend $10,000/month
- 3 months, then month to month
Fractional CMO
Starting at $7,000 /month
I own the whole marketing function.
- Everything in Growth Partner
- Email, SEO and site direction
- Contractor sourcing and management
- Quarterly planning with you
- 40 hours a month included
- Minimum ad spend $20,000/month
- 6 month commitment
Let’s Talk
Book a free 30 minute call. I will tell you what I would do with your accounts, whether or not you hire me.
Book a Discovery Call
30-minute strategy session
Prefer to Reach Out Directly?
Happy to talk it through over email or a quick call. I usually reply within a few hours on weekdays.
- greg@digitalkarbon.com
- Massachusetts • Nationwide
Who You Talk To
Me, Every Time
What to Expect
- 30 minutes with me, not a salesperson
- What I would change in your account first
- No pitch deck, no obligation