Facebook Ads Audit
A Facebook Ads Audit
That Costs $250
If the revenue Meta reports does not match the revenue your store reports, one of them is wrong, and it is worth knowing which before you spend another month acting on either.
The Price
What Does a Facebook
Ads Audit Cost?
$250 on its own. Published here, because deciding whether this is worth it should not require a meeting.
Every audit on this page is credited in full against your first month if you start a retainer within 30 days of the report being delivered. The audit is how we both find out whether there is enough here to work on together. If there is, the audit costs you nothing. If there is not, you keep the report and owe nothing further.
Facebook Ads Audit
$250 one time
The account, the creative, and whether the measurement underneath it is telling the truth.
- Account and campaign structure
- Audience setup and overlap
- Creative: what is running, and how long it has been running
- Pixel and Conversions API setup
- Findings written in the order they are worth fixing
- Requires read access to the Meta account
Google & Meta Ad Audit
$400 one time
Both platforms, plus the part neither audit can see on its own.
- Everything in the Facebook Ads audit
- Everything in the Google Ads audit
- How both platforms are counting the same conversions
- Requires read access to both accounts
SPECTRUM — Full Marketing Audit
$1,500 one time
Both ads audits, plus SEO, three competitor teardowns and a call where we go through every finding together.
- A walkthrough call covering every finding
- Everything in both ads audits
- Full SEO audit, including Search Console and Analytics
- Three competitor teardowns
- Up to 250 pages
- 7 to 10 business days
Coverage
What a Meta Ads Audit
Actually Looks At
Meta grades a good deal of its own homework. Most of this audit is about finding out where that matters.
Whether the numbers agree
Meta counts a conversion by its own attribution rules, and your store counts an order. Those two will never match exactly, but the size and direction of the gap tells you whether you are reading a measurement problem or a performance one.
Pixel and Conversions API
Browser-side tracking alone loses a meaningful share of events to privacy controls. Whether the server-side connection exists, whether it is deduplicating properly against the pixel, and whether it is sending what it should.
Creative, and how old it is
What is running, how long each asset has been running, and how much genuine variety the system has to choose between. Accounts that stall while nothing else changed have usually run out of creative rather than out of audience.
Structure, in an Advantage+ world
Meta now makes many of the targeting decisions that used to be manual. That changes what good structure looks like, and a lot of accounts are still carrying audience segmentation that fights the system rather than feeding it.
The Offer
Why It Is Credited
Back in Full
The audit is not the business. Monthly management is. This is priced to start a conversation with owners who cannot justify a three thousand dollar audit and would otherwise never get a real one.
So the audit is how we both find out whether there is enough here to work on together. If there is, it comes off your first month in full and costs you nothing. If there is not, you keep the report and owe nothing further.
Questions
Questions About
Facebook Ads Audits
If yours is not here, ask it on the call.
What does a Facebook Ads audit cost?
$250 on its own, or $400 together with the Google Ads audit. The $1,500 full marketing audit adds SEO, three competitor teardowns and a walkthrough call. All of them are credited in full against your first month if you start a retainer within 30 days of the report being delivered.
Is this a Facebook audit or a Meta audit?
The same thing. Meta is the company and Facebook is what most people still call the advertising, so both names appear here. The audit covers everything bought through Meta Ads Manager, which includes Instagram.
Why do Meta and my store report different revenue?
Because they measure different things. Meta attributes a conversion to an ad within its own attribution window, including views rather than only clicks, while your store counts an order. A gap is normal. A gap that is very large, or moving, is a finding.
What access do you need?
Read access to the Meta ad account, and partner access to the Business Manager if the pixel and Conversions API setup is to be checked properly. Read access only, and it can be revoked the moment the audit is delivered.
Do you review the creative itself?
The audit covers what is running, how long it has run and how much real variety there is, because creative supply is the usual constraint on these accounts. Producing new creative is a separate service rather than part of the audit.
What happens if I do not want to continue?
You keep the report and owe nothing further. It is priced so that walking away is a fair outcome rather than a loss.
Pricing
What Does It Cost
to Work Together?
Published, so you can rule me in or out without booking a call.
Channel Management
Starting at $1,500 /month
You own the plan. I run the channels.
- Campaign build and management
- Conversion tracking and reporting
- Monthly performance call
- SEO is not included at this tier
- Additional channels +$500 each
- Minimum ad spend $5,000/month
- 6 month commitment
Most Popular
Growth Partner
Starting at $4,000 /month
I own paid strategy end to end.
- Everything in Channel Management
- Every channel included, priced as one
- SEO included: technical, on-page and content
- Channel mix and budget allocation
- Creative direction and briefs
- Quarterly CRO roadmap
- 25 hours a month included
- Minimum ad spend $10,000/month
- 3 months, then month to month
Fractional CMO
Starting at $7,000 /month
I own the whole marketing function.
- Everything in Growth Partner
- Email, SEO and site direction
- Contractor sourcing and management
- Quarterly planning with you
- 40 hours a month included
- Minimum ad spend $20,000/month
- 6 month commitment
Let’s Talk
Book a free 30 minute call. I will tell you what I would do with your accounts, whether or not you hire me.
Book a Discovery Call
30-minute strategy session
Prefer to Reach Out Directly?
Happy to talk it through over email or a quick call. I usually reply within a few hours on weekdays.
- greg@digitalkarbon.com
- Massachusetts • Nationwide
Who You Talk To
Me, Every Time
What to Expect
- 30 minutes with me, not a salesperson
- What I would change in your account first
- No pitch deck, no obligation