Shopify & SEO

Shopify SEO and the problems the platform creates for you: duplicate product URLs, thin collection pages, and why a store can be indexed and still invisible. Apps that quietly cost you speed belong on that list too. Shopify solves a great deal and hands you a specific set of problems back, and almost none of them are the ones generic SEO advice is written about. The posts here separate the two failure modes that get confused constantly — Google does not have your pages at all, or Google has them and ranks other pages above them. The second is far more common and far slower to fix, and most material on the subject addresses only the first. There is also a platform comparison for anyone weighing a migration, which concludes that the platform matters less than people expect and is specific about the ways it does matter. Figures quoted here come from Search Console on accounts named on the results page, including one where average position moved from about 18 to 7 over roughly ten months.