Ecommerce Marketing Consultant

One Person Who Owns
the Whole Mix

Most ecommerce brands do not have a channel problem. They have a coordination problem — a Google freelancer, a Meta agency, an email tool nobody owns, and no one whose job it is to decide where the next dollar goes. I take that decision.

Book a Discovery Call
What It Costs

The Problem

Channels Bought Separately
Compete With Each Other

Every specialist you hire is rewarded for their own number going up. None of them is rewarded for the business making more money.

Buying channel by channel

  • Each channel reports its own ROAS, and they add up to more revenue than you actually made
  • Nobody can say what the next $10,000 should buy
  • Your Meta agency wants more Meta budget. Your Google freelancer wants more Google budget
  • Creative gets made for whoever asks loudest
  • Email is “handled” by whoever has the login

One owner across all of it

  • One blended number, measured against revenue you can reconcile to Shopify
  • Budget moves monthly to whatever is actually earning
  • One person with no incentive to favour a channel, because the fee does not change
  • Creative briefed against the channel that needs it most
  • Email and retention priced into what you can afford to pay for a customer

The Mix

What Each Channel
Is Actually For

Channels are not interchangeable and they are not all worth the same to you. Deciding which deserves the next dollar is the job.

ChannelIts jobWhat decides whether it earns
Google Search & ShoppingCapture existing demandHighest intent, and the first place to look for waste. Branded traffic you were winning free is the most common leak.
MetaCreate demandThe growth channel when it works, the money pit when the creative goes stale. Judged on blended return, not in-platform ROAS.
AmazonMeet people already shoppingWorth it when you have the margin and the listings to support it. Often better than another point of Meta spend.
Microsoft / BingCheap incremental searchSmall volume, older and wealthier audience, usually the lowest cost per acquisition in the account. Takes an hour a month.
Email & retentionMake the first sale affordableDecides what you can pay to acquire. The channel most often left to whoever has the login.
Site and CROStop paying for traffic that leaksThe cheapest growth in any account is usually already on the product page.

Tier 2 prices every channel as one number, so I have no financial reason to recommend more of any particular one. That matters more than it sounds.

Proof

Numbers From
Real Accounts

Pulled from live ad accounts, not estimated. Every figure covers the last 24 months. Real brands, real numbers, named.

3.9x

Petticoat Lane — paid spend cut by a third while organic was built to replace it

3.6x

Shurhold — Google and Meta run together, spend up 35%, revenue up 44%

7.5x

Blended return across eight accounts over the trailing year

Petticoat Lane is the clearest example of what owning the mix means. The right answer was not more paid — it was migrating the store to Shopify, cutting paid spend by a third and building the organic channel to replace it. Average search position went from about 18 to 7. No channel specialist would have proposed that, because it shrinks their budget.

Pricing

What It
Costs

Published, so you can rule me in or out without booking a call.

Channel Management

$1,500 /month

You own the plan. I run the channels.

  • Campaign build and management
  • Conversion tracking and reporting
  • Monthly performance call
  • Additional channels +$500 each
  • Minimum ad spend $5,000/month
  • 6 month commitment

How one channel gets run →

Book a Call

Most Popular

Growth Partner

$4,000 /month

I own paid strategy end to end.

  • Everything in Channel Management
  • Every channel included, priced as one
  • Channel mix and budget allocation
  • Creative direction and briefs
  • Quarterly CRO roadmap
  • 25 hours a month included
  • Minimum ad spend $10,000/month
  • 3 months, then month to month

What owning the mix means →

Book a Call

Fractional CMO

From $7,000 /month

I own the whole marketing function.

  • Everything in Growth Partner
  • Email, SEO and site direction
  • Contractor sourcing and management
  • Quarterly planning with you
  • 40 hours a month included
  • Minimum ad spend $20,000/month
  • 6 month commitment

What a Fractional CMO does →

Book a Call

FAQ

Questions About
Owning the Mix

If yours is not here, ask it on the call.

What does an ecommerce marketing consultant cost?
Tier 2, which is every paid channel owned as one, is $4,000 a month with a $10,000 monthly ad spend minimum. If you only need one channel run, that is $1,500. Full pricing is above.
How is this different from hiring a specialist per channel?
A specialist is paid to make their channel look good. Priced as one number across every channel, I have no reason to prefer Meta over Google over email — which means I can tell you when the answer is to spend less.
Do you replace my existing agency?
Sometimes, often not. If an agency is producing creative well, keeping them and briefing them properly is usually better value than replacing them. I manage vendors as often as I replace them.
What about email, SEO and the site?
Direction is included at this tier and execution is scoped separately — I will tell you what the email programme should do and brief whoever builds it. If you want me to own those functions outright, that is the Fractional CMO tier.
What is the minimum I should be spending?
$10,000 a month on ads for this tier. Below that the coordination problem is not big enough to be worth $4,000 a month, and you are better off on channel management at $1,500.
How quickly will I see a difference?
The audit in month one usually finds wasted spend immediately. Reallocation across channels shows up within a quarter, because it needs a full buying cycle before the numbers mean anything.
What is ecommerce marketing?
Everything that turns demand into orders for an online store: paid acquisition, organic search, email and retention, and the site itself. The mistake is treating those as separate budgets rather than one system where each one changes what the others can afford to do.
What is an ecommerce marketing strategy?
A decision about where the next dollar goes and why, expressed as targets you can check. If a strategy document does not tell you what to stop doing, it is a list of tactics.

Let’s Talk

Book a free 30 minute call. I will tell you what I would do with your accounts, whether or not you hire me.

Book a Discovery Call

30-minute strategy session

Prefer to Reach Out Directly?

Happy to talk it through over email or a quick call. I usually reply within a few hours on weekdays.

Who You Talk To

Me, Every Time

What to Expect

  • 30 minutes with me, not a salesperson
  • What I would change in your account first
  • No pitch deck, no obligation